Know you exist
You cannot convert a market that does not recognize you.
Fractional marketing leadership for B2B tech companies
I mastered the art of turning marketing activity into pipeline.
When the founder is still carrying marketing, or the team of one is buried in tactics, I step in with the strategy, structure, and senior judgment to connect the work to revenue.
FORMER VP OF MARKETING · FRACTIONAL LEADER · FOUNDER OF 3RD + TAYLOR
17 years in B2B ✦former VP of Marketing ✦+426% qualified demos ✦founder · 3rd + Taylor ✦frameworks over shiny objects ✦marketing → pipeline ✦17 years in B2B ✦former VP of Marketing ✦+426% qualified demos ✦founder · 3rd + Taylor ✦frameworks over shiny objects ✦marketing → pipeline ✦
Prelude · The problem
The pipeline goal is growing faster than the marketing system.
Product-market fit is real. Runway is not unlimited. Founder-led sales and referrals opened the first doors, but they cannot be the only plan for the next stage of growth.
What most companies do
Chase the goal with disconnected tactics: a post here, a campaign there, a new tool every quarter.
Don't kill the messenger, but more activity will not fix a disconnected foundation.
What actually fixes it
A system: the right message, at the right moment, across the buyer's whole journey.
One campaign story gives marketing, sales, and the buyer a clear next step.
Act I · The buyer
Know. Like. Trust. The order matters.
Your buyer needs recognition before affinity, and affinity before trust. Scroll to follow the sequence.
Like what you stand for
Give buyers a point of view worth spending time with.
Trust you with the decision
Answer the questions that earn time, budget, and internal consensus.
Tiffany's takeMarketing ain't magic. If the story changes every time a channel changes, you do not have a campaign. You have activity.
Act II · The system
Warm T.L.C. follows the buyer, not the funnel graphic.
Buyers double back, bring in new people, disappear, and return. This framework keeps the story connected while they move.
W
Warm the market
Build recognition before asking for anything. The buyer should feel: I've seen her before, and she understands the problem.
T
Drive intentional traffic
Bring the right people into a connected story, not a collection of channels fighting for credit.
L
Build qualified leads
Teach buyers enough to earn attention, trust, and a meaningful next step.
C
Convert with context
Hand sales an informed opportunity with the story, signals, and timing already attached.
Act III · The receipts
Senior thinking. Builder's hands.
I built much of my career inside mid-market and billion-dollar organizations, leading in-house teams and learning what strong marketing operations require. Now I bring the best of that discipline to growth-stage companies, where we can deploy, test, and optimize faster. I have also been the first marketing hire, so I know how to build from the ground up without losing sight of what needs to scale.
17 years
Inside B2B marketing
Practitioner, marketing team of one, global leader, VP, and founder.
+426%
Qualified demo bookings
In 30 days, with no additional media spend.
+12%
Sales-qualified leads
In 90 days, while marketing investment stayed below 1% of revenue.
$16K/mo
Wasted ad spend cut
Within 30 days, after finding the leaks and tightening the system.
The art is knowing what the audience needs next. The work is building the system that delivers it.
Choose the right amount of muscle
One strategy. Two ways to engage.
Bring Tiffany inside the business.
For founders and lean marketing teams that need a senior leader to create the plan, make decisions, and help the work ship.
Explore fractional leadership →Bring the whole team.
When strategy needs paid media, content, design, and campaign execution at scale, 3rd + Taylor is the agency to retain.
Visit 3rd + Taylor ↗The next conversation
Tell me your goals. I'll give you the play-by-play plan.
Start with a short project brief. If the work is a fit, you will be invited to choose a time for a focused conversation about the path forward.
Tell me what you're building →