B2B growth expertise
Fractional CMO for B2B Tech Companies
Fractional CMO support for B2B technology companies with complex products, long buying journeys, and lean marketing teams.
The context
The stage matters as much as the title.
Complex products often reach sales before marketing has translated the value into a buyer story. The work connects technical truth, commercial relevance, and campaign execution.
- Translate technical products into clear buyer language
- Align product, sales, and marketing narratives
- Build full-journey B2B campaigns
- Measure qualified buyer movement and pipeline
Common questions
A direct answer before the first call.
What does a fractional CMO do for B2B tech companies?
A fractional CMO provides senior marketing leadership on a part-time basis. For B2B tech companies, the work commonly includes positioning, go-to-market planning, campaign systems, team decisions, and pipeline accountability.
When should a startup hire a fractional CMO?
The strongest timing is usually after early traction, when founder-led marketing and disconnected tactics can no longer support the next revenue target, but a full-time executive hire is premature.
How much does fractional marketing leadership cost?
Tiffany's published options include a $997 revenue audit, a $1,500 monthly Growth Partner engagement with agreed revenue share, and fractional marketing leadership starting at $3,500 per month for 20 hours.
“One of the best marketers I have ever worked with.”
Jeff Hassemer · LinkedIn recommendation